Brand guidelines
How Argoisten presents itself. These guidelines ensure consistency across all materials and communications.
Name usage
The company name is "Argoisten" (full: "Argoisten LLC"). The ticker-style abbreviation is "AGST". Always capitalize the A. Do not abbreviate to "Argo" or "Argoisten Inc."
Visual language
Aerospace-inspired dark-field atmospheres with aurora lighting, precision typography, and restrained glass effects. The palette centers on deep navy/black (#05070d) with cyan, emerald, and amber accents.
Typography
Space Grotesk is the display typeface. Inter is the body typeface. All UI text uses careful weight and tracking — light for headings, regular for body, uppercase micro-labels for categories.
Tone of voice
Direct, measured, and honest. No hype language, no filler. Say what exists, what's in progress, and what's next — clearly and without exaggeration. Precision in language reflects precision in engineering.
Logo usage
The Argoisten logo should appear on dark backgrounds with adequate clear space. Do not stretch, rotate, recolor, or place it on busy backgrounds. Minimum size: 24px height for digital use.
Precision over decoration
Multi-track engineering company
Hardware, software, and aerospace built under one roof. Each track feeds the others. Revenue work funds R&D.
Active & shipping
Press or media inquiry?
For press inquiries, logo requests, or brand-related questions, contact the team.